Amazon’s new ad strategy is increasingly aggressive—and effective
Whether you realize it or not, you’re probably seeing more ads on Amazon lately. The online retailer’s new ad strategy involves filling search result pages with ads. It seems to be an effective technique.
In a recent test, Recode examined the number and types of ads that come up in various searches on the site. The results were interesting and hyper-targeted based on whatever you specifically search. The exact number and layout of ads varied by search, but the sponsored items always crop up at the top of the first page of search results, where users are most likely to make their selections from.
The ads are a mix of products from third-party advertisers and Amazon’s own in-house brands. For the former, companies pay Amazon for product placement for specific searches. This nets Am...