JCPenney announces new brand for Instagram influencer moms
You’ve probably seen mom “influencers” on Instagram—they regularly post photos of their stylish, almost-too-perfect families on the app. Now JCPenney is targeting these women with a new brand, Peyton and Parker. Gearing up for the holiday season, JCPenney is looking to pull in a new demographic. “We were inspired to create a line that made it easy for mom … Read more