If you’ve been drinking more wine than usual during these unprecedented times (don’t worry — me too) and are in need of a few more bottles, Ashton Kutcher and Mila Kunis are here to help.
The celebrity couple has not only launched a new Quarantine Wine perfect for the current times we’re all living in, but they’re also donating 100% of the profits.
All profits from the 2018 100% Oregon Pinot Noir wine will go toward feeding families that have fallen on hard times, supplying PPE to frontline medical workers and helping small businesses and people in distress. Their chosen charities include the Frontline Responders Fund, Direct Relief, GiveDirectly and America’s Food Fund.
The couple announced the new venture with Nocking Point Wines and Battle Creek Vineyards in a video posted on Kutcher’s social media channels and to YouTube.
“One of the things we’ve been doing in the evening while hanging out in our homes … in the evenings we like to do virtual dates and hangouts with friends. And one of the things we like to do on those virtual dates is eat, drink, share a glass of wine, reconnect,” Kutcher says in the video. “The other thing we’ve been working hard on is helping out a lot of charities. We’ve been finding charities that are focusing on getting PPE into the country, charities that are helping feed kids, businesses that are in distress.”
Kunis was the one to come up with the idea for a wine that also helps those in need, with Kutcher adding, “Mila’s brilliant idea was to create a wine where we could actually give shout-outs to whoever we want with the wine.”
“A hundred percent, that’s right, a hundred percent of the profits will go to a handful of charities that we have vetted for you and are so proud of during this time,” Kunis said, adding that they had “fun testing the wine and it was delicious.”
The wine can be purchased online in a pack of two for $50 ($25 per bottle) and shipped right to your home. You’ll need to make sure that someone who is 21 years of age or older is home to sign for the package. Pre-orders will begin shipping in early May.
The wine comes with an interactive label so you can write whatever you want on the bottle, effectively naming it yourself or giving a shout-out to someone who deserves some extra love right now. You’re also encouraged to enjoy the wine with others by uploading a photo and using the hashtags #QuarantineWine, #PPE and #SocialDistancing.
Who wouldn’t want to enjoy some good wine while simultaneously donating to a good cause?