People are doing the #iloveitchallenge to mimic Kanye West and Lil Pump’s weird video

Kanye West and Lil Pump’s video for “I Love It,” which debuted during the Pornhub Awards, quickly became a meme, and now it’s followed the logical path and become the #ILoveItChallenge.

Yes, people are trying to recreate the boxy suits West and Pump dance around in, and some are taking extreme creative license here.

Finally, cardboard boxes have a purpose.