Colin Kaepernick, an American football quarterback has become the new face of Nike’s ‘Just Do It’ campaign after he protested against racism by kneeling down while the national anthem was played.
People are now burning their Nike branded trainers and clothing following the company’s decision in a demonstration of their own.
Many fans that disapprove of the company’s move are pro-Trump protesters, and they are upset with Nike for making such decisions. They took it to social media to share videos in protest.
John Rich of the country band Big & Rich said that their sound man, a former Marine, had cut off the Nike logo from his socks.
Others have been throwing their belongings in fire pits or dousing them in flammable liquids.
The former San Francisco 49ers quarterback Kaepernick took the stance during the American national anthem back in 2016, as a demonstration against how black Americans are treated by the authorities. President Donald Trump heavily criticised the protest, and he claimed that NFL owners should “get that son of a b***h out of the field” when someone disrespects their flag.
Sandra Carreon-John, a spokeswoman for Nike, says:
“Colin has been a Nike athlete since 2011. Colin is one of a number of athletes being featured as part of our 30th anniversary of Just Do It.”
Nike unveiled their campaign last week, when they released the film ‘Voice of Belief’, featuring Serena Williams.
Other athletes that are featured in the campaign are New York Giants wide receiver Odell Beckham Jr., skateboarder Lacey Baker, and Seattle Seahawks linebacker Shaquem Griffin.
Nike’s vice president of brand for North America, Gino Fisanotti, said:
“We believe Colin is one of the most inspirational athletes of this generation, who has leveraged the power of sport to help move the world forward.”
The ad campaign is made to commemorate the 30th anniversary of the iconic ‘Just Do It’ motto, and it features the motto:
“Believe in something. Even if it means sacrificing everything.”
No team has signed Kaepernick as a free agent in 2017, but his protest of racial injustice launched a movement across the NFL.